You know Chico Bags must be doing something right when the plastic bag industry takes them to court:
The lawsuit, filed by three leading plastic bag manufacturers, contends that ChicoBag (whose reusable bag, when compressed into its carrying pouch, looks like a slightly squished Hacky Sack) knowingly overstated figures like the size of the garbage patch in the Pacific Ocean and the number of marine creatures killed by eating plastic garbage.
Andy Keller, 38, the inventor of the ChicoBag and the company’s president, said Wednesday he believed the industry was going after a small competitor because “their product” had “become the poster child of unnecessary waste.” He added that the facts on his Web site “have been part of the public debate for years.”
The plastic bag companies are styling their case as a business one:
Mr. Rozenski styles his company’s lawsuit as a business case. “This is about a direct competitor making false and misleading claims within the marketplace. When ChicoBag is making these claims, it directly benefits Chico.”
Read the rest: